Purchasing a new car should be exciting, not stressful. You should be able to drive off in your new wheels without worrying about whether you got the best price or if you "haggled" properly.  At Rogers Auto Group, we've been in the car business for over 70 years with four new car dealerships and have always stood by our "No Bologna Low Price Guarantee" to ensure that our customers have a comfortable no-pressure buying experience. And now we're taking that concept one step further by partnering with TrueCar, the industry leader in up-front new car pricing.

What is TrueCar?

TrueCar is an automotive resource dedicated to making buying a car simple, fair, and fun, for both the customer and the dealer.  TrueCar has revolutionized the car-buying process by providing, free of charge, a wealth of information about new car pricing, including:

1. MSRP/Sticker price of a vehicle
2. Factory invoice price
3. Dealer cost
4. Average price of what others paid for a particular car in your area
5. Unbiased figures on what a "good" or "great" price really is

Where does this pricing information come from?  TrueCar gets its data from a wide resource of car dealers, and well-known data aggregators, along with comprehensive data on vehicle configurations, customer and dealer incentives, loan and financing information, vehicle registration, and vehicle insurance. 

But exercise caution as you conduct your TrueCar search.  You might see prices from some dealers that seem too good to be true.  You'll print out your Price Protection Certificate and bring it in to those dealers only to be hit with surcharge after surcharge, inflating your price well beyond the expected TrueCar price.

At Rogers Auto Group, however, we share the same values as TrueCar in wanting to ensure a purely simple and fun car-buying experience.  Keep in mind that Rogers will not only honor your TrueCar price quote, but we will also ensure that you won't get hit with unnecessary fees and upcharges like other dealers might impose.  In other words, your TrueCar price is the true price.  Honesty and reputability are at the foundation of our family business that spans four generations, and we strive to uphold those values through ever partnership we make.  Visit TrueCar.com today to get your price quote from Rogers Auto Group, and see just how easy and stress-free buying a new car can be.