Long ago known for its "cheap" cars, it's no secret that Hyundai has gone through a complete image overhaul, attracting new customers right and left with its sharply designed and reasonably priced cars.  But almost as important as winning new followers is retaining current ones, and Hyundai's got that covered too. 

In a recent second quarter market analysis by Kelley Blue Book, Hyundai was found to be number one in brand loyalty, edging out traditional competitors like Honda and Toyota.  While not the first time Hyundai has topped this list, it is the brand's first time dominating the spot for an entire quarter.  Especially notable is that Hyundai is maintaining this momentum at a time when overall brand loyalty fell for most brands in the past year, due to factors like economy, recalls, and fuel prices.  Toyota slipped from the top spot to number three, with Honda holding close at second.

1.    Hyundai, 52.3%
2.    Honda, 49.7%
3.    Toyota, 47.7%
4.    Ford, 45.4%
5.    Subaru, 44.8%

The secret of Hyundai's success?  Kelley Blue Book attributes it to Hyundai's aggressive marketing efforts and new products.   Executive analyst Jack Nerad says, "Hyundai has done a great job of broadening the product line and ensuring high quality. The warranties are also a strong factor, because they bring people back to the brand and let them rest easy." Whatever the reasons, the results are clear.  Hyundai not only provides exciting options for newcomers to the brand, it also has the substance to keep customers coming back.